PHOTOGRAPHS BY JAY BOERSMA

“Those are my principles, and if you don’t like them... well, I have others.” —Groucho Marx

A number of years ago, I decided take a divergent path from my usual approach to photography, a path that would allow me to be less subtle, more playful, and to take more risks. The Simple Truths (and Complex Lies) project is the result.

Part autobiography, part confession, and part critique, Simple Truths looks both inward and outward, blending inquiry and absurdity, and borrowing from post-modernism, Dada, and sixties experimentalism (with some Ernie Kovacs, Spike Jones and Mad Magazine thrown in to keep things moving).

While diverse in materials, methods, and presentation, these pieces share a common goal which is to present information to the viewer in unanticipated ways. Sub-themes within the overall project investigate self-portraiture, sexual relationships, sacred cows, regular cows, the history of art and photography, and a few uniquely human attributes such as greed, lust, pretense, and regret.

Much, but not all, of this is enclosed in a layer of ironic humor that may help buffer steadily increasing evidence that nihilism actually makes a lot of sense.

(Or not.)

Jay Boersma
2021

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