Used with permission.)
"What's all this Financial Report junk doing on our home page?"
"Someone on the Board thought it ought to be here."
"But our viewers don't give a damn about this stuff."
"Well you know as well as I do that we have to appeal to multiple audiences - including our Senior Management and members of the Board of Directors."
"But they don't understand the Web - they've barely got a grip on PowerPoint."
"Doesn't matter; they pay the bills."
"Yeah, ok. But what about that stupid 'Highlights of our First Month' frame?"
"PR Department owns that frame."
"What? They own that frame?"
"Yeah, they can put whatever they want in it."
"And I suppose Ad Sales owns the top and bottom frames?"
"You got it. Was the easiest way to make sure that all interests were fairly represented. Every frame is owned by a different area with a different VP calling the shots about what's in it."
"Did anyone bother to think about the user experience?"
"Sure. Everyone did. The users will love it - especially when we add the streaming video."
"You know this used to really be fun."