"Maybe bigger ads would work better. In fact, I'm sure of it. Let's start out with some 500x350 ones and, if we don't get the click-throughs, go up from there. How many do you think we could fit on a page? People are getting bigger and bigger monitors every day. I'm thinking four, maybe five. And, you know, I was looking around last week and saw an ad that actually marched right across the page, right over the content, links, images and everything. It was totally compelling"

"Damn, I knew it was just a matter of time. He's discovered DHTML."